Working as a key member of a small but mighty team, I contributed to creative direction, content development and implementation of a redesign to Anoka-Ramsey’s website in 2026.
The updated website offers users a modern, mobile-first design that meets contemporary expectations and standards for both search and accessibility. Additionally, content helps focus calls to action for prospective students by offering goal-oriented program exploration and compelling visual storytelling.
Early results are encouraging. Compared to the same period last year, clicks to apply are up 12%, total users are up 24% and the site's average position in Google search has risen from 27 to 6. That last jump moved Anoka-Ramsey from the third page of results onto the first.
I led the the end-to-end development of Anoka-Ramsey’s community newsletter including editorial planning, content strategy, feature writing, stakeholder engagement, and production management. The piece mails to more than 8,000 recipients.
Partnering with campus leaders, creative staff and external vendors, I developed stories that highlighted student success, institutional priorities, innovative academic programs and community impact.
The publication serves as a key engagement tool, strengthening connections with alumni, donors, legislators and community partners while reinforcing the college's mission and value to the region.
Senior leaders at the College of Saint Benedict and Saint John's University invited me to deliver this presentation on social media strategy, governanc and opportunities for executive engagement.
The session provided practical guidance on establishing goals, evaluating risks and benefits, measuring outcomes and aligning social media activity with institutional priorities. The presentation helped leaders better understand how emerging digital channels could support organizational communication and relationship-building efforts.
This brand-awareness video was developed to showcase Anoka Technical College's hands-on learning environment and introduce prospective students to the programs, spaces and experiences that define the student journey.
Through an immersive continuous-shot approach, viewers are guided across campus, experiencing learning labs, classrooms and student spaces in a dynamic and engaging format.
I partnered with internal marketing leaders, external production professionals and campus stakeholders to support the project from concept through promotion, contributing to creative development, production coordination, stakeholder engagement and distribution strategy.
The video is a key element of the college’s paid advertising strategy, features prominently in organic social media work and displays around campus on environmental signage.
Developed and delivered a social media strategy presentation for members of the St. Cloud Area Chamber of Commerce, helping business leaders strengthen the professionalism, effectiveness and measurement of their digital communications efforts.
Topics included goal setting, content planning, audience engagement and performance measurement. The presentation translated communications best practices into actionable strategies for organizations seeking greater impact from their social media investments.
Partnering with external video production partners and colleagues in Institutional Advancement at the College of Saint Benedict, I supported shoot coordination and on-site efforts to deliver this video series that showcases the value of a Saint Ben’s education.
Incorporating animation and still photographs, I produced this video, showcasing the accomplishments of the College of Saint Benedict and Saint John's University's class of 2021.
Using After Effects and Photoshop I produced this animated .gif for use on social media during the College of Saint Benedict’s annual giving day.